It’s no surprise that Alex Gonzaga is a household name. After all, she acts, sings, and is an all-around entertainer that can capture an audience whether on TV or in her Youtube vlogs. Today, she can add another accomplishment under her belt as she launches her first ever makeup collaboration with Issy & Co.
She’s been the face of the local brand since its launch, so this collab isn’t exactly shocking as she’s always praised them for their cruelty-free, paraben-free, and vegan formulations. Now that she’s releasing a collection with them, we’re given a taste of Alex Gonzaga’s personal style of beauty.
When we got an opportunity to interview Alex about her very first makeup collab, we were ecstatic to ask questions about the products—which we fell in love with, btw!—and you’ll be pleased to know she shared fun and interesting facts about how this project came about.
Believing in Issy & Co. since Day 1
When Alex Gonzaga was first invited to be the first #IssyGirl, she tells us she said yes almost instantly, sharing that what made the brand attractive to her even though it was new in the beauty scene was ultimately the quality of the products. She says, “When I saw na it’s good for the skin and the environment, napa-oo na ako.”
She explains, “They made sure that the products were really made in a special way. Talagang pinagisipan and pinagaralan. And at the same time, it’s very affordable. Madami naman tayo na vegan and paraben-free na brands but they cost a lot.” She cites the ethos of Issy & Co. being dermatologically tested, vegan, cruelty-free, gluten-free, and paraben-free made her fall in love with the brand easily.
How it all began
This didn’t happen overnight. In fact, according to Alex, it’s been 1 year in the making. She met with the brand heads and said she wanted to work together on a makeup line. She said, “When I met them, I already told them ‘you know what, why don’t we make this kind of product because this is really what I use regularly’, ” referring to the lineup now—cream blush, lip mousse, and highlighter.
When asked how the experience was in collaborating on a line, she exclaims, “It was a very easy experience! Kasi kung ano yung gusto ko, binigay nila. They respected what I wanted sa look, and sa kind of products na ginagamit ko. ” Even back when the products were still in development, she praised how the Issy & Co. team would update her frequently about the progress of the line amidst her busy schedule.
The magic behind the products
If there’s something new we learned, it’s that Alex is relatable AF. Why? She’s got dry lips too! That being said, it’s one of the reasons why she chose to do Lip Mousse. “Why a lip mousse? Kasi laging dry yung lips ko. Usually yung lipsticks na nagagamit ko nakaka-dry siya ng lips. Ang ganda nga ng color niya but nakaka-dry siya .” She continues, “With the lip mousse, parang sino-soften niya yung lips ko and at the same time, iwas dry.”
She says one of the major factors she took into consideration into making the Lip Mousse was also the shade range. Half of the shades she released are darker tones, which is rarely done by local cosmetic brands. We asked her what the reason for this was and she answered, “We want na even if ito lang yung suot mo, kumpleto na yung face mo. Kahit lipstick lang suot mo, okay lang.”
The Creme Blush is packaged in a chic crystal casing, which is a first for Issy & Co. and there’s a thoughtful reason behind that decision. Alex said, “We chose a crystal case for the Creme Blush kasi since ‘beauty made easy’, makikita mo agad yung shade na gusto mo. Automatic that when you see it, you know na that’s the color you want, like pag nasa makeup kit mo or bag mo kita mo agad. Ito kasi yung product na laging nasa bag ko .”
Highlighters aren’t usually considered an everyday makeup, but Alex thinks otherwise. In fact, she says it upgrades your daily look and gives you a fancy glow without much effort. Hence, the Highlighter Slimstick. According to her, “It really gives an accent to your face. If you really wanna glow, if you want that there’s-something-different-with-you look, ‘yun yung effect ng highlighter for me.” With the Highlighter Slimstick, you won’t need to lug around a brush or palette.
On personal picks and the future
When we asked which items from her line were her personal faves, she knew immediately which ones to pick. Rummaging through the stack of her collection, she chose 3 shades of each. “Personal favorites ko talaga Rom Com and Babe. Super favorite ko yan. Then I also like Cosmic; maybe because this is my shade kasi medyo lighter ako. Then Good Girl gusto ko sa Creme Blush.”
She didn’t hold back admiring the line and rightfully so. “I’m very proud of this line kasi maganda yung quality talaga ,” she swooned. And though we know it’s too soon, we couldn’t help but ask about the possibility of Alex x Issy 2.0 in the future.
She gladly replied, “I’m telling them I really want to do a makeup remover. I want a concealer, but…eto muna. So hopefully magkaroon ako ng concealer, eyeliner, and makeup remover .” TBH, we’re already excited.