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Hold Up! Did Benefit Just Launch the World’s First Magnet Mascara?!

Hold Up! Did Benefit Just Launch the World’s First Magnet Mascara?!

You read the headline right—Benefit Cosmetics just unveiled their biggest and most innovative product to date: the They’re Real! Magnet Mascara. It’s been 4 years in the making and today, the first mascara with a magnetic mixture is finally out!

It’s pretty game-changing to say the least—especially for those of us with short and sparse lashes that have not found their perfect mascara match yet. With that being said, we’re not going to stall any longer and dive straight to the deets!

What’s so special about this formula?

Essentially, it’s a mascara formulated with a Magnetic Mineral Enriched Mixture and a brush with a magnetic core. The combination of these two functions produce a “supercharge” that lengthens your lashes effectively so that when you apply it, there’s really nowhere for your lash hairs to go but up, up, and out! 

Despite its seemingly thick consistency, the formula is actually lightweight, buildable, and won’t smudge or flake. The bristles of the brush are also strategically designed in a zigzag pattern so that it can penetrate through the lash line better—coating both long and short lashes and drawing them out. 

How is it different from their They’re Real! Mascara?

With the They’re Real! Magnet, your lashes are given a drastic lengthening PLUS a lifting with a fanned-out effect. They’re Real! Magnet’s formula also gives you more time to build and apply more coats for a more powerful, voluminous finish.

Is it safe for the eyes?

If you’re worried about safety, don’t worry! Benefit assures all of us that it’s completely safe. According to the brand, all their products undergo strict and rigorous safety testing before they are even launched so you can rest easy.

Our team actually tried it firsthand. Our verdict?

Prior to its worldwide launch today, the Swatchery team and a couple of our friends were asked to do a blind sampling of the new mascara and it’s safe to say we’re instantly convinced upon one coat.

One of the most common effects it gave us was some evident volumizing and lengthening. Even those of us with fine, short lashes saw a darker, voluminous difference! To quote one of the girls, “Even from far away, you can see my eyelashes have extra length!” Honestly, you have to watch it for yourself:

Cop it while it’s hot

Get the They’re Real! Magnet Mascara at Lazada today and get 5 FREE gifts worth Php3,000! This deal is available on February 19 only so hurry while stocks last!

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