Issy & Co. is a brand that has already made a name for itself in the one year it’s been existing. It quickly stood out in the beauty scene for their fresh takes on beginner-friendly makeup that’s accessible to all. Fun fact: Issy & Co. is powered by a team of 20-somethings teeming with creativity and passion for changing the beauty game. Even their CEO Jasmine Ang is only 27 years old!
One can’t help but be in awe of the ingenious products brought upon by a group of young guns. As they mark an important milestone, not only are they releasing new products, they’re also set to give back, and they’re giving back BIG TIME. This just gives us all the more reason to stan this beauty brand.
Here are the good deeds they’re doing for their birthday bash:
Empowering women one lipstick at a time
Staying true to their philosophy of making beauty inclusive, the brand is partnering with WipeEveryTear.org and The Foundation Foundation PH, both of which work together to help women who are survivors of exploitation and sex trafficking.
Aside from making donations themselves, Issy & Co. hopes to go beyond by working with #IssyGirls to make a significant impact and help more women. That’s why on 11.11, for every Issy & Co. order placed, there will be a lipstick tube donated to their partner organizations. More than making beauty easy, the brand also believes in makeup being a powerful tool to help empower women and give them the confidence to start fresh. So don’t feel guilty when you shop for their new drops on 11.11—your little purchase is making a big difference.
The brand has already achieved so much in one year, but not without the help of everyone who gave their products a try and embraced what they stood for. So as a big thank you, they’re paying it forward in the hopes that everyone gets a chance to experience beauty that is made easy.
Surprise! New drops and new formula
Aside from working with charities, the brand is also celebrating by bringing back best-sellers in new shades and formula. The Multiuse Crayon, now with the benefits of Vitamin E, is coming back better than ever in shades Burnt Taupe and Chili Nude, and an addition of new shades—Friday Night, Gossip, Nudeful, and Slow Dance.
Cream Tints are also now infused with avocado oil for extra nourishment. Coming in shades Sangria and Desert Rose, and new colors Tawny Red, Mood, and Soft Berry.
The all-new Eyeliner Duo is the love baby of a liquid liner and a gel-formulated tip. Waterproof and long-lasting, these come in shades black and dark brown.
Issy & Co. is also going beyond just makeup and is launching its first ever Makeup Serum, containing hydrating ingredients Vitamin B3, peptides, hyaluronic acid, and gold flecks to give you that natural glow even before layering your makeup. It comes as a freebie with every purchase worth P799!
Issy & Co.’s birthday collection is available on November 6, available online at BeautyMNL, Shopee, and Lazada. Stay tuned on 11.11 as Issy & Co. launches its biggest ever product freebie, with discounts up to 70% off, and ways to give back with every purchase.