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Selena’s ‘Rare Beauty’ Wants to Make An Impact Bigger Than Makeup

Selena’s ‘Rare Beauty’ Wants to Make An Impact Bigger Than Makeup

If you think Selena Gomez is going to stop at just making bops with K-pop girl groups this 2020, you are dead wrong. In case you haven’t been in the loop, it was announced months prior that she’s joining the long list of celebs that have launched their own cosmetics line. But with Rare Beauty, it’s something bigger than just makeup.

With Rare Beauty comes the Rare Impact Fund—an initiative to raise $100 million in the next decade to support mental health services. According to the website, “From the first Rare Beauty product sold onward, one percent of all sales, as well as funds raised from partners, will be dedicated to the Rare Impact Fund that aims to increase access to mental health resources.”

Launching her first ever line with Sephora, Selena not only helps uplift the community through mental health awareness, but also aims to break down unrealistic standards and produce makeup that every person will feel good in without hiding what makes one unique. That being said, her debut collection is nothing short of impressive. 

Here’s what Rare Beauty has to offer:

Lip Souffle Matte Lip Cream

More than just a liquid lipstick, this dreamy cream has an ai-whipped consistency that hugs your lips with rich melted-in pigment. It gives you hydration that nourishes and won’t weigh you down.

Lip Souffle Matte Lip Cream, $20

With Gratitude Dewy Lip Balm 

The trend of tinted lip balms is here to stay. This lip balm promises buildable color that will leave your lips feeling hydrated and dewy.

With Gratitude Dewy Lip Balm, $16

Liquid Touch Weightless Foundation

This smooth and lightweight foundation with a formula that dries to a skin-like finish is breathable but lasts all day. This comes in a mess-free doe foot applicator and 48 shades!

Liquid Touch Weightless Foundation, $29

Liquid Touch Brightening Concealer

A creamy and long-lasting concealer that lasts all day, this does a perfect job of hiding what you want to hide—blemishes, dark circles, hyperpigmentation, and fine lines without caking or drying your skin out.

Liquid Touch Brightening Concealer, $19

Perfect Strokes Matte Liquid Eyeliner

This liquid eyeliner is super easy to glide with its 1,000 vegan bristles that deliver precise, long-lasting lines. Its waterproof formula won’t ever fade or flake on you so it won’t budge all day!

Perfect Strokes Matte Liquid Eyeliner, $19

Soft Pinch Liquid Blush

A little goes a long way—this cute little thing not only has beautiful color pigments but it also has a light-as-air formula that blends and builds without disturbing your base makeup. It comes in 8 universally flattering shades available in both matte or dewy finish.

Soft Pinch Liquid Blush, $20

Positive Light Liquid Luminizer

A silky liquid highlighter that creates almost like a second skin—giving you an instantly dewy and buildable glow 

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Positive Light Liquid Luminizer, $22

Brow Harmony Pencil and Gel

Whether full or natural, this brow pencil will help create any look you want with its triangular tip. This one also has a complementary tinted brow gel that comes in 8 shades so you can customize your brows to your desired intensity.

Brow Harmony Pencil and Gel, $22

Always An Optimist 4-in-1 Mist

This hydrating mist is cloud-like and instantly soothes and nourishes your face. It also serves as a booster for your foundation or as a quick pick-me-up for your skin when it feels parched.

Always An Optimist 4-in-1 Mist, $24

Always An Optimist Illuminating Primer

This lightweight gel primer has a non-sticky formula that’s water-based with no silicone! This glides on smoothly so that your makeup applies better, giving your skin a lit-from-within type of glow.

Always An Optimist Illuminating Primer, $26


Along with their complete makeup collection, Rare Beauty also released a bunch of non-cosmetics products like beauty sponge, brushes, powder puff, a hair clip duo, enamel stickers, blotting paper, and a makeup pouch. Whew! Talk about a big launch! 

You can get Rare Beauty when it launches on September 3rd on their website and exclusively on Sephora in the U.S., Canada, and Mexico but according to Selena, she plans to expand globally by next year. We can’t wait!

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