For those who have no idea what it is, ASMR means Autonomous Sensory Meridian Response, and it’s basically a relaxing or tingling (depending on you!) sensation you feel when you hear certain sounds. Some hate it, some love it, and some find it flat out weird.
We’re not here to convince those who don’t like it. We’re here to see if there’s a satisfying sensation in hearing makeup sounds like how we feel when applying them. So we unboxed the pop culture-inspired Maybelline x Ashley Longshore Superstay Matte Ink PR kit and tried it on to see if it stayed put after eating a snack and drinking water.
Watch for the tingles:
It takes quite a while to dry. Though the color payoff is pretty impressive and the formula is comfy on the lips so it’s okay. We don’t recommend drinking right after application since you have to wait for it to dry.
Our initial thoughts as soon as we tried it on: it’s pigmented to the highest heavens. It glides on pretty easily and we didn’t have any trouble blending it. It has a sweet smell but it’s not too overwhelming.